We're influencers, brand builders, thought leaders and enthusiasts helping companies and brands maximize their full potential.

SpringBoard is a group of influencers, brand builders, thought leaders and enthusiasts helping companies and brands maximize their full potential.  The team evaluates business objectives and then aligns this information to navigate towards fresh ideas, and in the process, develops new opportunities, increasing a brands influence.


SpringBoard maximizes full brand potential through its proprietary LaunchPad process, creating value and identifying unique opportunities for each business and brand.  Whether its developing a new idea or product, a licensing opportunity,
or creating additional revenue streams, SpringBoard will uncover the solution.


We believe that anything is possible and everything is by design.



Let Us Navigate Towards New Vision

Our tried and true process for success is intertwined with everything we do.









Our process starts with a full analysis to find new solutions

Once we identify we will create the plan

We’ll help you develop the program, packaging and marketing

We get it out there

The leaders at SpringBoard are visionaries in their field, launching brands
and ideas. As collaborative inventors and dot-connectors, we have continually
shown that anything is possible.

Bill Wallen


For over four decades, Bill has done pretty much everything in the creative world.  Madison Ave (Young & Rubicam and Ogilvy) meets Hollywood Blvd (Warners, Dreamworks, Universal, Disney, Fox and Sony). From developing the Jaws campaign to creating and producing innovative award winning entertainment and consumer product marketing campaigns, to establishing Sony Strategic Marketing and Licensing Worldwide to servicing Fortune 500 companies in developing advertising, marketing, promotional and merchandising programs.  Bill is an active voting member of The Academy of Motion Pictures and Science and is an Adjunct Professor of Intellectual Property development for Licensing at the Art Center College of Design.

David Wallen


David brings over 20 years of experience in client services, business development, brand management and intellectual properties development to the SpringBoard Team. His experience crosses many industries and verticals, from technology to manufacturing, entertainment to packaged goods in both business-to-business and business-to-consumer worlds.  David is responsible for the overall execution of client services, strategic planning and business development including identifying, building, and launching new client partnerships and intellectual properties.

Kevin Friedman


Bringing more than 20 years of creative strategy, branding and storytelling experience to the entertainment and lifestyle industries, Kevin Friedman is known as a highly innovative marketer who can always be trusted to come up with a new approach. He has a track record of delivering successful campaigns for industry leaders like Disney, ESPN, TGI Fridays, Sony Pictures and Harley Davidson, to name a few. Kevin holds a bachelor’s degree in marketing from San Diego State University.

Case Studies

Contact us at info@springboardteam.com